Odisha's premium Koraput Arabica coffee, branded as 'Tiger Bright', was featured in the official kits for delegates and journalists at the 18th BRICS Summit in New Delhi.

  • Koraput's 'Tiger Bright' coffee was included in the media and delegate kits at the BRICS Summit.
  • The initiative showcases the potential of tribal-grown products in the global market.
  • The coffee is primarily grown at elevations of 920-950 meters in Koraput district.
  • TDCCOL reported a record procurement of 102.54 metric tonnes in the 2025-26 season.

In a significant boost to Odisha's agricultural branding, the state's renowned Koraput coffee took center stage at the 18th BRICS Summit held in New Delhi. The Ministry of External Affairs (MEA) included the premium Arabica brand, 'Tiger Bright', in the kits distributed to international delegates and journalists, effectively putting tribal-grown produce under the global spotlight.

Odisha Chief Minister Mohan Charan Majhi expressed immense pride in this recognition, noting that it provides a massive platform to showcase the state's local produce. In a post on X, the Chief Minister highlighted that this initiative embodies the 'Vocal for Local' spirit championed by Prime Minister Narendra Modi, stating, "It is heartening to see Koraput coffee telling another side of Odisha’s story at the BRICS India 2026 Summit."

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Why This Matters

BozokMedia analysis shows that integrating local tribal products into high-profile diplomatic summits acts as a catalyst for rural economic transformation. By moving from local consumption to international diplomatic recognition, the value chain for tribal farmers is significantly strengthened, bridging the gap between remote plantations and global luxury markets.

The inclusion of Koraput coffee at a global summit is a strategic masterstroke in promoting India's micro-economies and tribal heritage.

The coffee is primarily cultivated in the Nandapur and Machhkund areas of the Koraput district. Grown at elevations ranging from 920 to 950 meters, the 100% Arabica beans benefit from being grown under the shade of mango, jackfruit, and citrus trees. This unique micro-climate contributes to its distinct flavor profile, which features tropical citrus notes complemented by caramel, chocolate, and cocoa undertones.

Historical Background

The 'Koraput Coffee' brand was officially launched on September 11, 2019. The primary objective was to create a structured market and strengthen the value chain for tribal farmers. Supported by the Tribal Development Co-operative Corporation of Odisha Ltd (TDCCOL), the brand has seen exponential growth. From a procurement of approximately 34 metric tonnes in previous years, the 2025-26 season saw a record-breaking 102.54 metric tonnes, benefiting around 360 tribal families.

SeasonProcurement (Metric Tonnes)
2022-2334.68
2024-2534.41
2025-26102.54
Did You Know?: Koraput coffee cherries are handpicked at peak ripeness and sun-dried on raised wooden beds to ensure premium quality.

Frequently Asked Questions

1. What makes Koraput coffee unique?
It is a 100% Arabica coffee grown under forest shade, offering unique notes of citrus, chocolate, and caramel.

2. Who manages the marketing of this coffee?
The Tribal Development Co-operative Corporation of Odisha Ltd (TDCCOL) manages the end-to-end process from procurement to marketing.