Zomato has increased the charges for cash payments, making food delivery costlier for customers. The new fees range from 2% to 3% of the order value, adding extra cost to every cash‑on‑delivery order.
- Zomato raises cash payment charges
- Customers will pay extra on every cash order
- Find out how much your bill will increase
Zomato has dealt a fresh blow to its users by imposing higher fees on cash‑on‑delivery orders. If you prefer to pay in cash, you will now see an additional percentage added to the total bill, directly affecting your pocket. This change is part of the platform’s broader effort to boost revenue.
How Much Have Cash Payment Charges Increased?
The company announced that cash payment fees will now range between 2% and 3% of the order value. The exact percentage depends on the size of the order – larger orders attract a higher absolute charge.
Historical Background
Over the past two years, Zomato has repeatedly adjusted its fee structure. In 2022, the firm offered discounts for digital payments, while in early 2023 it raised the minimum order amount in several metros. The latest cash‑payment surcharge is viewed as a revenue‑maximising tactic after a period of promotional discounts.
Why This Matters
BozokMedia analysis shows that this move by Zomato will impact a large number of customers who prefer cash payments. With the increase in charges, many may reconsider ordering online, potentially shifting market share to competitors offering cash‑free incentives.
"This move by Zomato is expected to boost short‑term revenue, but it risks eroding long‑term customer loyalty."
Frequently Asked Questions
- Why has Zomato increased cash payment charges?
- How much will I have to pay in cash payment fees?
| Old Charges | New Charges |
|---|---|
| 1.5% to 2% | 2% to 3% |
