In a bid to improve women's safety and financial independence, the Pink Auto initiative has been launched in Chennai. The project has been initiated by the Rotary Club of Anna Nagar Madras. The main objective of the Pink Auto initiative is to improve women's safety, providing them with financial independence. Under this initiative, women will be provided with a significant portion of their family's income, enabling them to manage their lives better. This initiative is a significant step towards improving women's safety and financial independence on the streets of Chennai.