AI-native performance advertising leader Moloco has unveiled its Global Agency Partner Program, empowering agencies to drive scalable growth for brands across the independent app ecosystem.

  • Moloco introduces a strategic framework to enhance collaboration with global advertising agencies.
  • Founding partners include industry giants like PMG, Dentsu UK&I, and M+C Saatchi Performance.
  • The program focuses on unlocking growth via AI-driven optimization across mobile apps and Connected TV (CTV).

Moloco, a global powerhouse in AI-native performance advertising, has officially launched the Moloco Agency Partner Program. This strategic initiative is designed to strengthen ties with global agencies that help brands scale their growth using the Moloco platform. The program debuts with a prestigious group of over a dozen founding partners spanning North America, EMEA, LATAM, and APAC, including PMG, Dentsu UK&I, M+C Saatchi Performance, SplitMetrics, and Momentus.

As the digital advertising landscape shifts, marketers are increasingly diversifying their performance strategies beyond traditional silos, moving toward mobile apps and connected TV. Agencies act as the critical bridge in this transition. By providing access to specialized resources, advanced education, and strategic support, Moloco is enabling these agencies to deepen their technical expertise and deliver superior, measurable outcomes for their clients.

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Why This Matters

BozokMedia analysis shows that Moloco is strategically positioning itself as the primary alternative to the 'walled gardens' of Big Tech. By empowering independent agencies with high-precision AI tools, Moloco is democratizing access to sophisticated audience intelligence. This shift allows agencies to differentiate themselves in a crowded market by offering transparency and efficiency that was previously reserved for the largest platforms.

"We're committed to giving our agency partners the education and collaboration they need to create even greater value for their clients." - Sunil Rayan, Chief Business Officer, Moloco.

The program is structured to reward expertise. Partners gain access to official certifications, dedicated support teams, and co-marketing opportunities. As the partnership matures, agencies can unlock higher tiers of engagement, including executive-level strategic planning and joint go-to-market initiatives. Early adopters, such as strongmetrics and Momentus, have already reported significant improvements in lower-funnel performance and user acquisition (UA) outcomes.

Looking ahead, Moloco plans to introduce an agency certification badge. This credential will serve as a market signal, showcasing an agency's verified proficiency in AI-powered advertising and its ability to navigate the open internet economy effectively.

Did You Know?: Founded in 2013, Moloco's AI systems operate across 200+ countries, balancing shopper experience with advertiser performance in both retail and app media.

Frequently Asked Questions

1. What are the benefits for agencies joining the Moloco Partner Program?
Agencies receive access to specialized certification, dedicated support, co-marketing opportunities, and direct collaboration with Moloco's product teams.

2. Which regions are covered by the founding partners?
The founding partners represent four major global regions: North America, EMEA, LATAM, and APAC.