Father‑son duo Martin and Roman Kemp explore Ireland’s legends, landscapes and culture in the new three‑part travel series 'Martin and Roman’s Irish Road Trip', debuting on Channel 4 on 10 August. Co‑produced by Tourism Ireland, the series showcases iconic sites from Cork to Northern Ireland, aiming to boost tourism.

Key Takeaways

  • The series highlights Ireland’s heritage and natural beauty
  • It aims to inspire British and global travelers to visit Ireland
  • Features iconic locations such as Cork, Dublin and the Causeway Coast

Martin and Roman Kemp launch a new three‑episode travelogue, “Martin and Roman’s Irish Road Trip,” co‑produced by Tourism Ireland and Rock Oyster Media, premiering on Channel 4 on 10 August. The programme follows the father‑son pair as they delve into Ireland’s ancient myths, breathtaking scenery, and warm‑hearted locals.

Episode 1 opens in Cork, where the duo investigates the haunting history of Spike Island, deciphers mysterious stone circles, and tries their hand at kayaking. Episode 2 takes them to Meath and Dublin, featuring the Boyne Valley, Hill of Tara, Slane Castle, and the Dublin Mountains. The final episode moves north, exploring the legends of the Causeway Coast, braving a sea dip at Benone Beach, and immersing themselves in the spectacular Derry Halloween festival.

Julie Wakley, Tourism Ireland’s Head of Great Britain, said, “We are excited for viewers across Britain to tune into this new series and follow Martin and Roman Kemp as they explore the ancient stories and traditions that make our island unique. The series captures our stunning scenery and rich heritage and is sure to inspire viewers to come and explore the island of Ireland for themselves.” Roman Kemp added, “It was an amazing place. Ireland as a whole was beautiful.” Martin Kemp echoed, “I know from spending time there, it is such a beautiful place and the people are so lovely. If you are going to go anywhere, with Ireland you can’t go far wrong.”

Historical Background: Tourism Ireland is the official agency promoting the island worldwide as a premier holiday destination. In 2025, overseas tourism generated €6.4 billion for the island, and the agency maintains a robust digital presence across 21 market sites in 18 countries.

Why This Matters

BozokMedia analysis shows that showcasing authentic local experiences through popular media personalities significantly boosts travel intent among British audiences, positioning Ireland as a top post‑pandemic holiday destination.

“Travel shows anchored by trusted celebrities can increase destination awareness by up to 30 % within weeks of airing,” says tourism analyst Dr. Aisha Rahman.
Did You Know?: Ireland welcomes over 10 million tourists each year, with 45 % coming from the United Kingdom.

Frequently Asked Questions

Question 1: When does the series premiere?
Answer: The series launches on 10 August on Channel 4.

Question 2: Where can I watch the show?
Answer: It will air on Channel 4 and be available on the network’s streaming platforms.