Kempegowda International Airport's premium service 'Care by BLR' is witnessing a surge in demand, recording up to 350 daily bookings since its launch. The service offers everything from luxury limousines to personalized meet-and-assist assistance.
- 'Care by BLR' records approximately 300-350 transactions every single day.
- Premium fleet includes luxury brands like BMW, Audi, Mercedes, and Rolls-Royce.
- Services are available 24/7 across Terminal 1 and Terminal 2.
- Bookings can be made via the BLR Pulse app, website, or airport counters.
Bengaluru: Kempegowda International Airport (KIA) has successfully tapped into the premium travel segment with its specialized passenger service brand, 'Care by BLR'. The service, which aims to provide a seamless and tailored travel experience, is currently seeing a robust demand of 300 to 350 bookings daily.
Launched in January 2026, 'Care by BLR' offers a comprehensive suite of services designed to cater to individual traveler needs. These include 'meet and assist', porter and luggage handling, valet parking, arrival lounge access, and even floral services to welcome guests.
A Focus on Empathy and Luxury
George Bennet Kuruvilla, Executive Director and CEO of Bengaluru Airport Services Limited (BASL), emphasized that the service is built on the philosophy of empathy. "At KIA, we also want the airport to be judged based on empathy," Kuruvilla stated, noting that the service provides a 360-degree approach from the kerbside to the gate and back.
One of the standout features is the chauffeur-driven transfer service. Passengers can choose from an elite fleet of vehicles to travel between the airport and the city, featuring brands such as BMW, Audi, Mercedes, and Rolls-Royce.
"Care by BLR is a 360-degree approach to assist every passenger from the kerbside to the gate and the gate to the kerbside."
Pricing and Premium Fleet Details
The limousine services are tiered based on luxury and distance. While standard premium transfers start at ₹4,500, those opting for ultra-luxury vehicles like a Rolls-Royce can expect fares starting from ₹50,000. For VIPs, celebrities, and business travelers, 'airside limousine' services are also available to ensure coordinated movement between the aircraft and the terminal.
BozokMedia analysis shows that the rapid adoption of these services reflects a significant shift in consumer behavior, where travelers are increasingly willing to pay a premium for convenience and status during transit.
| Service Type | Starting Price (Approx) | Vehicle Examples |
|---|---|---|
| Premium Chauffeur | ₹4,500 | BMW 3 Series, Audi |
| Ultra-Luxury Limo | ₹50,000 | Rolls-Royce, Mercedes Maybach |
BASL officials have confirmed that they currently offer 10 distinct services and are actively planning to expand this portfolio in the near future.
Historical Background
Since its inception, Kempegowda International Airport has undergone massive transformations. With the opening of the world-class Terminal 2, the airport has transitioned from a mere transit hub to a lifestyle destination, integrating high-end hospitality services to compete with global aviation hubs like Dubai and Singapore.
Frequently Asked Questions
1. How can I book the Care by BLR service?
You can book through the BLR Pulse app, the official airport website, or directly at the airport counters.
2. Are these services available for all terminals?
Yes, the services operate across both Terminal 1 and Terminal 2.
